Clik here to view.
State of the CIO in APAC
The 2024 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time improving IT operations/systems performance while working...
View ArticleClik here to view.
CIO Tech Poll: Tech Priorities Study
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities study, 29% of...
View ArticleClik here to view.
Technologies taking center stage
IT leaders remain cautiously optimistic as IT budgets climb and AI interest and investment dominates. The interest in AI that began last year has turned into frenzy as organizations grow even more...
View ArticleHow to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key...
View ArticleClik here to view.
Inside the C-suite: CIOs share how the role is evolving
#sticky-cta-block_1702a99ebfa7be7922a6688544cba4ad .sticky-link a {color:;border:1px solid ;} #sticky-cta-block_1702a99ebfa7be7922a6688544cba4ad .sticky-link a:hover {color:#fff;border:1px solid...
View ArticleClik here to view.
Security priorities: a look ahead
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these...
View ArticleAre marketers and IT aligned on AI initiatives?
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a text from...
View ArticleHow to engage and market to security buyers
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the...
View ArticleHow to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase...
View ArticleClik here to view.
The new CIO-vendor relationship
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look at what’s on the modern CIO’s radar for the...
View ArticleClik here to view.
Have marketing ICPs caught up to the tech company first revolution?
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift in...
View ArticleClik here to view.
A long way from basement IT: the dynamic role of the modern CIO
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the CIO study, I was fascinated by the...
View ArticleClik here to view.
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their number one area...
View ArticleClik here to view.
Inside the CIO’s tech landscape [infographic]
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where tech leaders anticipate...
View Articleバイヤージャーニー：リードナーチャリングとコロナ禍の新基準への順応
現代のBtoBにおけるバイヤージャーニーに対応するためは、適切なリードナーチャリングが必要です。BtoBマーケティング施策に取り込んでいただける、成功のための４ステップをガイドとしてまとめました。 今すぐダウンロード
View Article【ホワイトペーパー】ABMとインテントのベンチマーク調査2023年
BtoBマーケティングで広く採用されているABM戦略。どのような目標をもって戦術を採用し、成果を得ているのか。また、どのような課題点を抱えているか、予算の規模など、ABMの現状について基準となる情報をまとめた調査結果です。 今すぐダウンロード
View Article【ホワイトペーパー】2023年テクノロジーに関する意思決定者の役割と影響力についての調査
最新の調査結果が解き明かす、テクノロジーに関わる意思決定者の役割と影響力。ビジネスの変革を読み解く洞察を、ガイドとしてまとめました。 テクノロジーの進化に伴い、テクノロジー予算の変化や購買プロセスの長期化など、2023年度調査ではまた新たな状況も見えてきました。マーケティング施策に必須である、貴重な洞察をまとめてお届けします。テクノロジー意思決定者 (ITDMs)...
View Article【ホワイトペーパー】2023年Customer Engagement調査
【ホワイトペーパー】10年目を迎えた本調査では、IT意思決定者がどのようにITコンテンツや資料・BtoB広告・イベントそしてベンダーの呼びかけに反応し、エンゲージメントをもたらすか、について詳細に紐解いています。 特に2023年の調査では、世代別の状況を把握すべく設問し、世代間の違いも浮き彫りにしました。...
View ArticleClik here to view.
Customer Journey Poster
The tech buying process is complex! Given the role technology plays, especially in times of economic disruptions, IT decision-makers have a demanding role and need educational resources throughout the...
View Article【ホワイトペーパー】2024年テクノロジーに関する意思決定者の役割と影響力についての調査
最新の調査結果が解き明かす、テクノロジーに関わる意思決定者の役割と影響力。ビジネスの変革を読み解く洞察を、ガイドとしてまとめました。 テクノロジーの進化に伴い、テクノロジー予算の変化や購買プロセスの長期化など、2024年度調査ではまた新たな状況も見えてきました。マーケティング施策に必須である、貴重な洞察をまとめてお届けします。テクノロジー意思決定者 (ITDMs)...
View Article