【Global Edition】2024年テクノロジーに関する意思決定者の役割と影響力についての調査
最新の調査結果が解き明かす、テクノロジーに関わる意思決定者の役割と影響力。ビジネスの変革を読み解く洞察を、ガイドとしてまとめました。 テクノロジーの進化に伴い、テクノロジー予算の変化や購買プロセスの長期化など、2024年度調査ではまた新たな状況も見えてきました。マーケティング施策に必須である、貴重な洞察をまとめてお届けします。テクノロジー意思決定者 (ITDMs)...
View Article【Japan Edition】2024年テクノロジーに関する意思決定者の役割と影響力についての調査
最新の調査結果が解き明かす、テクノロジーに関わる意思決定者の役割と影響力。ビジネスの変革を読み解く洞察を、ガイドとしてまとめました。 テクノロジーの進化に伴い、テクノロジー予算の変化や購買プロセスの長期化など、2024年度調査ではまた新たな状況も見えてきました。マーケティング施策に必須である、貴重な洞察をまとめてお届けします。テクノロジー意思決定者 (ITDMs)...
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